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Director of Marketing

Job Details

  • Posted:29th November, 2023
  • Sector:Fine Art & Gallery
  • Location:London , United Kingdom
  • Job Ref:16942
  • Salary:Competitive Salary
Alchemy is thrilled to be working with a contemporary art gallery in Central London who are looking for a Director of Marketing to join the business!

The ideal candidate will have experience and strong knowledge of digital marketing within the art industry whilst also having experience managing budgets and a team.

  • Keep the company informed of the latest trends and campaigns and find opportunities for change in order to benefit the business
  • Manage the marketing department 
  • Create and deliver new marketing initiatives to increase market presence and spread the word to the wider audience
  • Maintain an excellent understanding of the consumer industry within the market
  • Advance the companies brand positioning in an appealing way to the market
  • Oversee all marketing strategy, creating campaigns that have a strong emphasis on setting the company aside from competitors in the market 
  • Collaborate with other members within the digital/marketing team to consistently deliver high quality content
  • Directly work with the PR team to ensure all content and campaigns are increasing sales, brand recognition and opening doors for potential collaborations
  • Manage innovative and disruptive digital strategies to increase public awareness
  • Ensure that the marketing and sales team are working effectively in sync, understanding how the marketing initiatives creates sales and hitting targets
  • Think outside the box always and decide what unconventional tactics to use to assist in further brand awareness
  • Deliver growth initiatives to boost client retention and acquisition, artist trust, market dominance and engagement 
  • Create marketing goals and objectives in line with the company’s targets
  • Using data, give accounts on KPI’s on a regular basis
  • Oversee and predict budgets and spend, making sure all channels with allocated spend stick to the budget 
  • Oversee the entire marketing budget and collaborate with other members of management 
  • Using your marketing insight, bring and share the consumer view to the business 
  • Foster a diverse and creative culture within the company

  • Previous experience within a similar role within the art industry or a similar industry with knowledge of the art/luxury market 
  • Strong interpersonal skills and ability to manage content across multiple departments
  • Knowledge of digital platforms and developments within the industry
  • Awareness of trends in mobile apps and website technology
  • Excellent written and oral communication skills
  • Ability to work in a fast-paced environment
  • Management experience essential

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