As a Marketing Director, it will be your job to manage the marketing administration team as well as a third-party firm that maintains the client’s website and runs their SEO and PPC campaigns.
Responsibilities for the Marketing Director role include, but are not limited to;
- Gather and assess customer feedback.
- Establish and adhere to budgets.
- Assemble and oversee a marketing team that will develop and execute new concepts, business strategies, collaborations, and distribution channels to position the company as a trailblazer.
- Form tighter relationships with all media channels to ensure that the organization is properly positioned and communicates its message.
- Forming and maintaining relationships with customers.
- Analyze industry trends and offer suggestions for changes to marketing and company expansion strategies based on your research and feedback.
- Get clients to interact on social media.
- Plans and develops customized programs for clients, establishes the company's presence at events, and fosters relationships with them.
- Arrange CRM and direct marketing as a whole.
- In charge of all content generation and development for all media channels.
- Supervising employees and processes.
- Giving guidance and instruction.
- Public relations and publicity.
- Assisting with the creation and upkeep of websites.
- Self-motivated, client-focused, staff-focused, proficient in marketing research and statistical analysis, and knowledgeable about budget strategy and planning.
- A bachelor's or master's degree in marketing, or a related profession; a proven track record of achievement in digital marketing; and proficiency in planning and managing campaigns for email, display ads, social media, marketing databases, and email marketing.
- Knowledge of marketing and analytics software for websites (like Bright Edge and Google Analytics).
- Knowledge of setting up and perfecting PPC ads for the main search engines.
Reach out to Alchemy Global Talent Solutions today!