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Marketing and Advertising Team Lead

Job Details

  • Posted:11th November, 2022
  • Sector:Moving Services, Relocation Services, Corporate Moves
  • Location:London, Kent, United Kingdom
  • Job Ref:15721
  • Salary:Competitive Salary Package

Our client is looking to hire a Marketing and Advertising Team Lead to join their team. The role will be split between the Kent & London offices, with the opportunity to utilise a hybrid work structure for the right candidate.

The main goal of the role will be to create, roll out and manage marketing & advertising strategies across global B2B and B2C markets to help support increased sales and profitability by targeting and onboarding new clients and developing existing accounts.

Responsibilities:

  • Manage the group’s brands marketing campaigns as well as their web/social media platforms
  • Generate weekly reporting covering KPIs/metrics, to help best target the campaigns moving forward such as focusing on client base, outreach and platforms used
  • Work closely with business leaders to help increase the effectiveness of marketing strategies, presenting ideas surrounding how to increase customer retention, improving client relationships, and boosting visibility within the industry
  • Focus on SEO/SEM improvements as well as covering content management & performance management across social media, digital and offline mediums such as email campaigns and LinkedIn advertising.
  • Working with platforms such as Klaviyo/Mailchimp, Hubspot, Salesforce, Zoho, Brandwatch, Optimizely, and Google Analytics.
  • Be adaptive to market changes and trends to help optimise the delivery of marketing and advertising campaigns
  • Attend industry events to help generate marketing content
  • Support the business development team in contacting, pitching, and onboarding new clients
 

Key Requirements:

  • Strong marketing and advertising experience, alongside technology and data experience
  • Successful business development experience from a marketing standpoint
  • Previous experience within the international travel, moving, relocation, logistics and planning industries
  • Ability to influence at all levels through a clear and convincing communication style and presentation abilities
  • Experience working at a global business, helping them to expand into new markets and target new audiences and clients
  • Experience working at a managerial level, whilst also still being “hands on”
  • Proven ability to manage connections with key customers or clients
  • Fluency in French would be advantageous

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