This is a great opportunity for someone who enjoys taking ownership, spotting commercial opportunities and turning ideas into real results.
Full visa and relocation support to Iraq will be provided.
The main focus of this role is to hire, train and build a strong and successful in-house content team, whilst also working with external marketing partners globally.
This role needs someone who can bring fresh ideas, work closely with product, technical, UAT, marketing and senior leadership teams, and help the business get more value from its growing portfolio of services.
Main duties and responsibilities:
- Create and deliver growth plans for VAS, gaming and digital products
- Identify new revenue streams, products, customer segments and commercial opportunities
- Conduct market and competitor analysis
- Develop monetisation strategies across subscriptions, premium services, advertising and partnerships
- Review pricing, promotions and commercial offers
- Increase ARPU, Customer Lifetime Value and overall product revenue
- Support go-to-market planning and execution for new product launches
- Set and monitor product growth objectives and commercial targets
- Work with Product, Technical and UAT teams to support product releases
- Monitor product performance and implement improvements
- Develop customer acquisition, activation and retention initiatives
- Improve conversion rates and reduce customer churn
- Build and manage an in-house content team supporting gaming, VAS and digital products
- Assess existing marketing resources and recommend team structure requirements
- Recruit, onboard and manage content team members
- Develop content strategies, editorial plans and production schedules
- Establish content workflows, approval processes and performance standards
- Manage the transition from external content providers to an internal team
- Manage external marketing agencies and media partners
- Develop campaign briefs, budgets and performance expectations
- Review campaign performance against agreed KPIs
- Identify, negotiate and manage strategic commercial partnerships
- Monitor growth, revenue, acquisition and retention KPIs
- Prepare revenue forecasts, business performance reports and ROI analysis
- Provide recommendations to improve commercial performance
Experience required:
- Must have experience working as a Growth Manager, Commercial Manager, Product Growth Manager or Digital Marketing professional with at least 5 years of relevant experience.
- Prior experience working in telecommunications, Telecom VAS, gaming, mobile apps, subscription services or digital products.
- Strong understanding of how to successfully attract customers, keep them engaged and turn digital services into sustainable revenue.
- You’ll need a strategic but hands-on approach. Be confident using data, managing agencies, building partnerships and leading a team, while still being happy to get involved in the detail when needed.
- A bachelor’s degree in Business Administration, Marketing, Telecommunications, Information Technology, Economics or a related subject.